Influencer marketing is one of today's most impactful strategies and, while it's typically associated with fashion, fitness, beauty, and travel, it transcends a far wider range of topics and industries. Home furnishings and interior design, in particular, present a myriad of influencer opportunities, many of which resemble their counterparts in the influencer-dominant world of fashion. Influencers shape the current discourse not only on which styles are trendy, but also, on the power of interior design to showcase our personality and even improve our wellbeing.
Speaking to AD PRO about the expanding role of social media in interior design, American Influencer Council chair Patrick Janelle explains,
The influencer space has never been stronger. Janelle adds that influencers have democratized the industry.
Consumers are turning to creators to find ethical, eco-friendly, and diverse brands. What's more, Janelle believes that this is a
great opportunity for brands to expand their digital footprint and to be reaching new audiences.
As the home furnishings industry makes greater use of influencers, it's becoming increasingly clear that this approach cannot be careless or haphazard. Influencers hold great promise, but only when they truly align with brands' core values and vision. We reveal how to accomplish this below while also sharing examples of impactful influencers and the brands they promote.