Now that you see how your property can benefit from offering VR tours and other VR content as part of your marketing plan, there are some tips and best practices to keep in mind as you develop your strategy.
Offer a Comprehensive Property Tour
One of the best ways to showcase what your property has to offer is to create a comprehensive video walk-through tour of your hotel or resort. From your viewer's perspective, walk them through the entire process of arriving at the hotel, getting checked in, arriving at their room, and then taking a look at the facilities. This is your opportunity to highlight all the incredible amenities that set your property apart from others, whether it be the beautiful decor, the incredible dining, or the breathtaking views.
Provide a Behind-the-Scenes Experience
Another component to consider including in your VR content is that of a behind-the-scenes experience. Show your audience around the state-of-the-art kitchen in your restaurant, or showcase what the set-up process looks like for a meeting or event at your property. Offering VR content of these inner workings is a great way to position your customers as insiders themselves, which can encourage bookings and improve your brand perception.
Show Off Your Team and Customer Service
Virtual reality also poses a great opportunity to showcase your property's amazing team and the unrivaled customer service that it has to offer. As you create a video tour of your property, for example, be sure to have various team members stop and "greet" the viewer throughout. From the valet and the front desk host to the hotel chef and housekeeping staff, getting to "meet" these team members first-hand can make all the difference. This can also help potential customers experience the kind of service they can expect once they arrive at your property.
Provide Insider Travel Tips
You can add even more value to your VR content by offering some insider travel tips as part of your marketing. For example, if one of the selling points of your hotel is its proximity to local attractions, you might showcase this by creating a VR video that actually takes the potential customer on a walk from the front doors of the hotel to nearby locations. A team member could even "tag along," providing local insights and further recommendations.