TikTok is a modern marketing powerhouse. Previously underutilized, this platform is starting to make waves as one of the predominant forms of customer outreach and connection.
Those who have embraced TikTok are already seeing results, with data from Capterra revealing an impressive return on investment within just six months. Why, then, are so many brands reluctant to make the leap?
Adoption varies between industries and, currently, most businesses in the travel and hospitality sector (and especially within luxury travel) have yet to truly leverage the myriad of unique opportunities that TikTok presents.
When we took a deep dive into the realities of modern marketing for 50 high-end properties, we discovered that just 8 percent are active on TikTok. This is about to change, however, and businesses that get in on the movement early have the potential to build a strong following among passionate and highly engaged travel enthusiasts.