Our founder.
Your partner.

A lifelong entrepreneur who had his first business cards at age 14.

Doug Logan is the President and Founder of Inovāt, which he founded in 2002 out of high school after attending (and leaving) art school in exactly one day. While Doug holds many roles within the agency, he primarily focuses on new business, strategy and client relations.


Entrepreneurial since he was a teenager, Doug has always searched for exciting ways to unify work and play. Which explains why he also opened and currently serves as the Co-Founder of a burrito shop, Good Burrito Co.


When Doug isn’t putting together strategic campaigns, launching new initiatives, or helping founder-led brands build their legacies, you can find him traveling the world, trying a new restaurant, listening to music (anything from opera to electro indie pop) or watching the latest standup comedy special.

“33% of our lives are
spent at work. It
should be fun.”

Doug Logan, President & Founder

Core Values

HONESTY
From being transparent with results to owning mistakes, I believe that honesty is the key to any successful partnership.

BALANCE
I strive for balance. Never pushing so hard to drive results that the experience is sacrificed for the end user. And never pushing the creative so hard that we’re winning awards, but not solving business problems.

SIMPLICITY
Let’s skip the acronyms and big fancy words. I prefer to focus on outcomes and making everything easy to see and understand.

AVAILABILITY
Hold the silos and the complicated org charts. We’re small by choice so I can work closely with every single client.

HELPFUL
Going above and beyond is simply par for the course. If I’m not helping clients grow and overcome challenges, what’s the point?

PICKINESS
I’m picky on purpose. While we work across a variety of industries, I’ll only commit to a client if I fully believe we can help take them to the next level.