Finding parts,
fueling growth.
Messick’s farm equipment authority.
From a small two-person operation, to an eight-location company serving Pennsylvania and beyond, this company has made scaling up look easy. With unparalleled service and an extensive online parts catalogue, Messick’s is the authority in farm and outdoor machinery.
But selling machines that maintain the land, doesn’t mean that there wasn’t a little maintenance needed in their digital strategy. Not everyone knew that Messick’s had the largest parts catalog in the industry and their efforts in paid search and shopping campaigns weren’t delivering results. By clearing out the clutter and sharpening their marketing strategies, we set the stage for Messick’s to show the industry just how powerful the right helping hand can be.
Parts, precision & performance
Messick’s parts catalog is massive, offering everything from discontinued tractor parts to hard-to-find components for agricultural machinery. But customers weren’t always finding what they needed — leading to frustration and abandoned carts.
At the same time, Messick’s was missing critical data and losing opportunities. Their search and shopping campaigns were underperforming, unable to scale profitably, and their email list was overgrown with inactive contacts. The authority in farm equipment needed a digital strategy that worked as reliably as their in-store team.
1.
Email Marketing
We started by listening. For years, Messick’s had been sending emails into the void — bloated lists, messages going to people who weren’t interested, and costs piling up with little return. So we trimmed away more than 100,000 inactive contacts and went back to the people who mattered most.
Through surveys, thousands of customers told us what they wanted to hear about. We rebuilt their email program around their voices — refreshing templates with new content blocks, streamlining the welcome email journey, and giving customers the ability to choose their own topics of interest. The result was a strategy that finally felt like a two-way conversation — one that delivered a 31x increase in revenue.
2.
Paid Media
Messick’s had a bold target: a 20 ROAS — twenty dollars in sales for every dollar spent. But their campaigns weren’t even close. Many were running on autopilot, the product feed was cluttered, and the right customers weren’t being reached.
We rebuilt everything from the ground up — cleaning the feed, refining bids, expanding search targeting, and dialing in geographical performance. As costs dropped, ROAS climbed and stabilized around 20. With smarter audience signals and data-backed adjustments, Messick’s turned underperforming campaigns into a growth engine, scaling from a few dollars a day to thousands while maintaining profitability.
3.
UX & Design
For many customers, the first interaction with Messick’s isn’t on a showroom floor — it’s online, searching for a part they need right now. But their most important tool, the Parts Finder, wasn’t pulling its weight. The process of finding parts was cumbersome — too many clicks, too few results.
We dug into the experience, uncovering the patterns holding it back. Then we redesigned the Parts Finder and streamlined the entire checkout process. The result? Customers could finally find what they were looking for — and follow through with confidence. The redesigned flow delivered a smoother path to purchase and customers noticed! Cart conversions rose by 3% almost immediately.
“Their expertise accelerated our progress and reached our targets more quickly than we would have done on our own.”
Neil Messick, Owner
31x
increase in revenue from email.
23.4
ROAS
3%
increase in cart conversion.
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