Intersecting
art & data.
EveryUSB for Everybody
Featuring over 99 ways to brand data with their in-stock USB drives alone — plus custom designs and packaging for every shape, size, color, and material. But beyond that is a commitment to excellence and integrity from concept to finished product.
EveryUSB’s vision was to be the world’s leading expert in custom USB drives. It was a noble vision with values to match. We knew that the only way they could succeed in turning vision into action was to define their message, identify their audience and design a brand that would launch them ahead of the competition and into the hands of everyone who could benefit from an EveryUSB.
Drives that drive success.
EveryUSB’s messaging was vague at best. They lacked clear vision and mission statements. Their website hardly showcased their extensive selection of brandable USBs or the level of skill they put into creating custom flash drives and packaging.
As a company, they are committed to creating custom products that align with their customers’ brand and vision. Their knowledgeable team works closely with clients to deliver precisely what’s needed. Because they prioritize quality throughout the entire process, we built a brand, defined their message, and launched a website around that guiding principle.
1.
Define
We began with positioning. Through branding and discovery exercises, we helped EveryUSB define their mission and vision. We guided them in clarifying who they wanted to be and how they wanted to present themselves. Through in-depth competitor research, we developed a brand identity and messaging platform that perfectly reflects their expertise and virtuosity in art and design –showcasing exactly what sets EveryUSB apart.
2.
Redesign
Next, we brought the new messaging to life visually. EveryUSB’s competitors often rely on 3D renderings to advertise the same products – something that we felt was ingenuine for EveryUSB. Together we decided that featuring their products through real photography would give them a competitive advantage, helping potential customers see their vision actualized in a beautiful, bespoke product they could be proud of. With over 400 photos and counting, EveryUSB’s website is full of beautiful images that highlight the precision and quality of their work with authenticity.
3.
Target
While everyone can benefit from an EveryUSB, we knew they needed to convince the world. We helped identify their niche audiences and craft targeted messaging around real-world use cases — focusing on industries and organizations that weren’t yet taking advantage of their offerings. But more importantly, we collaborated closely with them at all hours of the day and night, refining where necessary, to ensure the new site surpasses the competition and scales with their bold ambitions. With a newly designed site, clear messaging, and a growing library of photography, we continue to support EveryUSB in its mission to become the global leader in custom drives.
“We consider them a business partner, and we look forward to retaining their services.”
Troy Stanley, Co-Founder
Are we the agency for you?
Take the quiz to find out if we’re a fit.
Compatibility is everything. When it comes to your goals, budget, time, and values, you don’t just want any team — you want the right team. Our quiz helps determine if we’re the perfect agency for you, or if we’re destined for a lifetime of marketing misery.