Not quite
a podcast
A little smart.
A little sass.
A lot of fun.
There are a lot of podcasts out there but this isn’t quite a podcast. It’s a collection of snippets, highlights and clips of great conversations with some really fantastic people. We’ve condensed long conversations into small, digestible bite-sized nuggets for high quality, short form content - because everyone can be smart for a minute or two.
Doug Logan, founder of Inovāt, sits down with some of the best Founders, Marketers, Writers, Designers and Leaders to talk about life, business, marketing and more. It’s a discussion without format, ads, guidelines, or gimmicks and you get the best of it.
Episode 17
Signal Vs. Noise
with Matt Shenton
Remember when marketing was easy to measure? Yeah, me neither.
Between AI, privacy restrictions, and an endless supply of dashboards, we've somehow managed to have more data than ever and less confidence in what it's telling us. In Episode 17 of Not Quite a Podcast, I sat down with Matt Shenton to talk about the increasingly messy world of search, attribution, and figuring out what actually matters. We get into AI search, the disappearing golden age of analytics, and why knowing the difference between signal and noise might be one of the most important skills in marketing.
Matt is the founder of Brand Schema, a Google Ads consultancy focused on helping businesses overcome growth challenges. With 15 years of paid search experience, he's worked with brands like Amazon Prime Video, Skillshare, and Boll & Branch. Recognized as one of 2026's Top 50 Most Influential PPC Experts, Matt also hosts the Paid Search NYC podcast and co-founded Digital Marketers NYC.
Episode 16
Client Kindness
with Steve Guberman
The best client relationships aren’t built through reports, deliverables, or scopes of work. They’re built by showing up.
Doug and Steve Guberman talk about client kindness and what it means to genuinely care about the people you work with. From getting on a plane just to grab lunch to having the conversations clients don’t always want to hear, it’s a conversation about trust, going the extra mile, and building relationships that are strong enough to last.
Steve Guberman is a coach and M&A advisor for independent agency owners. After building, growing, and selling his own agency, he now helps founders define what they actually want from their business, build an agency that supports those goals, and navigate a sale when the time is right.
Episode 15
Story, Brand & Identity
with Kaleigh Wiese
You can love your brand. That doesn’t mean your customers will.
Doug and Kaleigh Wiese talk about what happens when businesses brand for themselves instead of the people they’re trying to reach. They get into the connection between brand and the P&L, why the customer experience matters long after the logo is finished, and how the best brands create a feeling people actually remember.
Kaleigh Wiese is Founder of ODE Places, where she works with hotel owners, developers, architects, and operators at the intersection of brand, design, and business performance. Over the past 20 years, she has helped more than 1,000 hospitality and service-based businesses find their edge, strengthen the guest experience, and turn their brand into a healthier business. Her work and clients have been featured in The New York Times, Architectural Digest, Travel + Leisure, CNN, Fortune, and Entrepreneur.
Episode 14
Sitting in the Mess
with Jay Mena
The easy button is tempting. But the real value isn't in the easy button.
Doug and Jay Mena talk about why the best partnerships are built by sitting in the mess
working through the hard problems instead of hiding behind scopes, metrics, or AI. It's a conversation about earning trust, solving business problems, and why caring is still one of the biggest competitive advantages you can have.
Jay Mena is Founder and CMO of Mindful Motif leading market strategy, partnership development, and client experience across manufacturing, B2B technology, and e-commerce Jay helps organizations navigate complex decisions by bringing clarity, collaboration, and a willingness to tackle the problems others avoid. When he's not focused on projects, he's actively working on Portuguese as his third language.
Where to listen
Listen to our existing and new episodes at any of these streaming platforms.
